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orchidsperuflora.com • View topic - clients en quelques semaines

clients en quelques semaines

Help and support all the users of this forum

Postby sweet » Fri Dec 22, 2017 5:44 am

De nouvelles fa?ons de concevoir, de fabriquer et de distribuer des baskets font fureur chez les grands noms du sport tels que Nike (NKE - Get Report), Under Armour (UA - Get Report) et Adidas (ADDYY).

"L'activité chaussures de sport a été solide en 2016, malgré la faiblesse du basketball, réclamée par les marques et les détaillants", a déclaré à TheStreet l'analyste de l'industrie du sport Matt Powell de NPD Group. Il a dit que les ventes au premier trimestre ont été touchées par des remboursements tardifs de l'imp?t sur le revenu, quelque chose sur l'affichage complet chez le vendeur de chaussures Foot Locker (FL - Get Report), mais il s'attend à ce qu'ils rebondissent.

"Nous sommes dans un combat de cycle rétro / décontracté maintenant", at-il ajouté, "alors, même s'il y a beaucoup d'innovation, la technologie n'est pas à la mode."

Les entreprises de sneakers expérimentent des matériaux nouveaux et durables, comme la nouvelle ligne Corn & Cotton de Reebok appartenant à Adidas, des chaussures à base de ma?s et de coton biologique qui se décomposent lorsqu'elles sont traitées avec des microbes; la ligne Parley d'Adidas, qui utilise du plastique recyclé trouvé dans l'océan; et des modèles 3D d'Adidas, Nike et Under Armour. Les rois sneakers essaient également d'améliorer leurs canaux de distribution afin que les dernières chaussures de sport arrivent aux clients en quelques semaines et non en quelques mois.

Nike, pour sa part, a maintenant des usines spécifiques aux états-Unis pour desservir l'Amérique du Nord, en Europe pour ses clients européens et en Extrême-Orient pour livrer à ses fans en Asie. Adidas ouvre de petites usines aux états-Unis afin d'offrir des baskets à un public national. Pendant ce temps, Under Armour a une nouvelle installation dans son arrière-cour de Baltimore, Md., Consacrée aux initiatives de fabrication des états-Unis.

De l'avis de Powell, c'est Adidas qui ?dirige le peloton vers l'innovation et reste la marque la plus populaire sur le marché?.

Pas tous les analystes ou observateurs de l'industrie seront d'accord avec Powell, mais la preuve est dans les baskets eux-mêmes.

Lisez la suite pour voir ce qui est sur le marché maintenant ou à venir bient?t.
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