B & Q from last year, set 39 yuan / square meter floor price as B & Q entry-level goods, to strengthen the floor of the market price re-positioning. "Because B & Q uses scale production, the output can be a little bit of profit, so we dare to set the price of 39 yuan.
May have a certain impact on other floor businesses, may be because of this reason, some people like to take the floor to say things. For why the positioning of 39 yuan, Wendong explained that the main want to establish an image, such as B & Q supermarket chain may be through the scale,
the cost down, to achieve price concessions. Below the market price of such a large gap between the pricing problem, whether it will cause the industry in the "price war" misunderstanding, Wendong said that this idea is normal, which is equivalent to the floor cost of the secret told the consumer.
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