<P>Whether it is franchise, direct or dealer agent in the form of domestic brand furniture marketing network are relatively thin, in the brand coverage, the number of marketing outlets have gaps. And foreign famous brands such as IKEA and so often take the form of direct sales stores, to establish their own marketing system to ensure that the synchronization of furniture sales, which can also be timely feedback from the market to improve the product. Channel development is one of the important means of furniture business in marketing, this model is to adapt to the current market competition environment and marketing ecology.</P>
<p>The so-called channel, is to grasp the dealer, the market competition is the maintenance of the terminal network, the manufacturer is to grasp the dealer. But the dealer's resources are not only limited, and the dealer's ability is also uneven. With the decline in the average profit of the industry, making enterprises rely on a single product, homogeneous products can not meet the needs of consumers diversified and personalized. At this time, corporate marketing is based on product competition strategy to do product planning, to fight the product line, the combination of rhythm boxing, or can not meet consumer demand.</p>
<P>How to strengthen the deep-level integration of manufacturers cooperation, how to enhance the cooperation level and means to change the spontaneous and decentralized cooperation, the lack of strategic planning for the entire market situation become a top priority. IKEA to enter the Chinese market and quickly hot up to explain what? China actually lack a decent home circulation enterprises.</P>
