<P>Traditionally, as a business distributor, the purpose is to use the dealer and other network channels to achieve rapid distribution, a strong dealer in a short period of time to their own products to their own jurisdiction under any one channel , To complete the purpose of meeting with consumers to achieve the possibility of sales, and as a dealer to achieve their own strong, which must have the core competitiveness, the core competitiveness of the dealer is the channel members of the terminal control, Because the dealer in terms of this group on the financial strength, the staff or other companies and difficult to take advantage of other.</P>
<P>And if the days, geography, and is undoubtedly the dealer to occupy more advantages, which is easy to build their own core competencies dealers, and to do this requires dealers in their own channel construction is to So that their members of the channel profits are earned, the second is through the channel members of the service to their channel members do not have to worry about is the channel members trust and support themselves, so that dealers and outstanding business long-term cooperation, strong their own capital.</P>
<p>Modern business requirements for the dealer is controlled by the concept of resources to the service concept of change, because the control of resources can not create value, and services can create additional value. Control of the resource phase is caused by the price war in the past, the root causes of promotional warfare, service concept can effectively avoid price war and promotional war, but also to ensure that other channels of interest for the channel resources to seize the temptation. Ren Lijun pointed out that the core competencies of modern dealers have been quietly changed, the most important of which is the dealer as a commodity circulation of the functions of the middle of the change, the chain of chain service functions have replaced the traditional distribution functions, and can help Downstream companies create service value in order to best serve the ultimate consumer.</p>
