<P>In the first half of Beijing's home market is coming to an end, the reporter learned that, actually home, Jimei home and other large home stores sales compared to last year have increased. Dragon Boat Festival is coming, for this gradually important marketing festivals, home stores will naturally not miss. With good market performance in the first half, the store is also looking forward to this holiday. For consumers, more and more marketing methods, can more easily select and understand the preferential information, in the "marketing war" to buy the right goods.</P>
<P>The past two years, the Dragon Boat Festival has become an important marketing node in the home store. At present, the supermarkets every month or two months will launch a large theme of promotional activities, the Dragon Boat Festival is often in June, and often with Father's Day "collision", coupled with the national provisions of the small holiday, become the store value Shopping node. In this year is no exception, the major home stores in Beijing also organized a promotional activities, in addition to discounts, lucky draws, Rewards and other forms of none other, home coffee scene to help out the form of activities have also appeared to enhance the popularity of stores.</P>
<P>For example, the actual home Lize shop, octagonal shop, Shunyi shop, Daxing shop held a variety of forms of promotional activities, in the price tag on the basis of eighty-eight discount, the introduction of full consumption gifts, draw and other forms of activities, Of the store in the end of May began activities; Red Meikailong Beijing five shopping malls by the Red Star Meikailong 30 anniversary of the opportunity, will be June 9 to 19 to carry out large-scale promotional activities; Dragon Boat Festival activities have been carried out in half, in the June 4, 5 after the marketing activities, the concessions will continue to the Dragon Boat Festival holiday; Jimei home is launched than the May Day holiday more abundant activities, in addition to the store launched 60% discount, 10% discount on goods, stores also launched the "15% subsidy stored value", "20 yuan 200 yuan cash coupons" and other forms of activities, activities from June 4, the cycle was lengthened.</P>
