<P>The first half of 2016, the furniture industry development situation and the entire economic situation, from high-speed development into a high-speed development, from the expansion of the development of intensive development. Data show: January-April 2016, furniture manufacturing industry main business income 2431.6 billion yuan, an increase of 8.4%; total profit of 14.26 billion yuan, an increase of 14.4% year on year. This shows that the furniture industry in the field of consumer goods inside the development is good. Zhu Changling introduction, the first half of the furniture industry mainly presents several characteristics. First, the decline in market sales, business pressure, the second, enterprises to speed up product adjustment and quality improvement, and industrial technology to enhance; third, environmental pressure is increasing, such as Beijing to ease non-capital functions, the country All around the control of VOC.</P>
<P>From 2012 onwards, the entire home industry growth slowed down, began to enter the shuffle period, 2014,2015 home industry one after another a large number of shrinking, shutdown, or even collapse of the enterprise. According to incomplete statistics, Dongguan last year, more than 800 furniture business failures, indicating that the furniture industry is still in a very difficult stage. Zhu Changling that the market growth is slow, rising production costs, environmental protection requirements and other factors on the business has a very high pressure, the current Chinese furniture industry is still in the stage of transformation and upgrading, market competition will further promote the industry reshuffle and survival of the fittest, transformation and upgrading Will also continue.</P>
<P>From the supply side of the reform point of view, to meet the market demand, in fact, there are several gaps can go to force. One is the elderly market, suitable for pension and mobility of the elderly; the second is the children's market, can really healthy children, the growth of good good furniture; third is 80, 90 consumer groups, they emphasize personalization, Is the people out of poverty, in the process of urbanization, there are 70 million people out of poverty, in addition to the transformation of villages in the village, shantytowns transformation, this part of the population needs affordable furniture.</P>
