<P>Furniture industry from 20 years ago, less than 100 billion market size of the small industry development to 2016 years 856 billion yuan scale, is expected to 2018, the furniture market will break the scale of the trillion mark. But with the scale of growth, industry development slowdown, which the traditional mode of furniture manufacturing bottlenecks, custom home model to become the industry development trend. In recent years, custom home listed companies camp and then expansion, May 12, Zhibang kitchen cabinets IPO first passed, custom home industry and an IPO is about to market capital market. Zhibang kitchen cabinets to grasp the market trends, "the overall kitchen as a basis to the whole house custom home for the" business strategy will continue to strengthen the custom home area layout.</P>
<P>According to the Soufun home research center of the survey data, the current young people for the consumption of the mainstream consumer groups, household consumption groups younger trend is obvious, 25 to 35-year-old consumers accounted for 66% of the total. As the younger generation of consumer groups diversified style, the demand for personalized features become increasingly obvious, not only focus on the functional needs of household products, but also pay attention to decorative appearance, highlight the needs of individuality. Finished products because the design is relatively standardized and popular, it is difficult to meet the individual needs of consumers; custom home products can be the greatest degree of customer satisfaction to meet the individual needs to increase the integrity of home decoration and artistic sense. Therefore, custom home has become the biggest beneficiaries of the younger consumer groups.</P>
<P>GF Securities researcher pointed out that the current custom home is mainly concentrated in the custom wardrobe and custom kitchen cabinets, and other custom cabinet products permeability is relatively low, the current custom wardrobe penetration rate of about 28%, custom cabinet penetration rate of about 57%. 2016 custom wardrobe market size of about 44.753 billion yuan, custom kitchen cabinet market size of about 87.78 billion yuan. It is expected that by 2020, China's custom wardrobe penetration rate will reach 40%, the market size reached 92.932 billion yuan; custom kitchen cabinets penetration rate will reach 69%, the market size reached 142.87 billion yuan. In addition, speculation that other custom cabinet market space is about 389.2 billion yuan, and 2016 industry, other custom cabinet market size of only 14.34 billion yuan, other custom cabinet market also has a broad space for improvement.</P>
