Weakness in Dongguan furniture industry
Posted: Thu Jul 20, 2017 1:10 am<P>Some people are happy to worry about, located in Liaobu Dongguan City Baby Furniture Co., Ltd. General Manager Pan this time feeling good. January to May this year, baby furniture exports increased by 20%, domestic sales is up 40%. Pan said that the company strategy, last year is a stable period, this year into the stage of rapid growth, sales of strong growth, from the enterprise brand and design strength.</P>
<P>Baby furniture mainly produces children's furniture and pet furniture, now has Dongguan baby, cool fort and Disney's authorized brand, which Dongguan baby, cool fort mainly used for domestic sales, Disney's authorized brand is mainly used for foreign markets. Pan Wen told reporters that the brand for the company's sales growth is driving a huge role, especially Disney's authorized brand, directly led to the export share of baby furniture accounted for 60%.</P>
<P>Chen Jianjing deeply agree, he told reporters that in response to changes in the market, Dongguan, some furniture companies to actively create brand effect, the effect is good. Chen Jianjing another identity is Guangdong Hua Chung Furniture Group Vice Chairman, Hua Chung Furniture Group is another example of benefit from the brand strategy. After years of development, Hua Chung Furniture Group has grown into China's furniture industry's most competitive and influential innovation benchmarking enterprises, at present, the company has matured in the industry well-known in the EU-style high-end furniture brand "Golden Kaiser", " "," Tan Song "and" Jin Yi respect ".</P>
<P>Chen Jianjing told reporters, Hua Chung Furniture Group from January to May this year, about 7% -8% growth, which accounted for 70% of the turnover of the domestic market grew by about 15%. Exports also increased, mainly because Hua Chung Furniture Group foreign market customers are mainly concentrated in Europe and the United States, and located in the high-end, and has not been oil prices, low-end furniture, the impact of poor sales.</P>
<P>Baby furniture mainly produces children's furniture and pet furniture, now has Dongguan baby, cool fort and Disney's authorized brand, which Dongguan baby, cool fort mainly used for domestic sales, Disney's authorized brand is mainly used for foreign markets. Pan Wen told reporters that the brand for the company's sales growth is driving a huge role, especially Disney's authorized brand, directly led to the export share of baby furniture accounted for 60%.</P>
<P>Chen Jianjing deeply agree, he told reporters that in response to changes in the market, Dongguan, some furniture companies to actively create brand effect, the effect is good. Chen Jianjing another identity is Guangdong Hua Chung Furniture Group Vice Chairman, Hua Chung Furniture Group is another example of benefit from the brand strategy. After years of development, Hua Chung Furniture Group has grown into China's furniture industry's most competitive and influential innovation benchmarking enterprises, at present, the company has matured in the industry well-known in the EU-style high-end furniture brand "Golden Kaiser", " "," Tan Song "and" Jin Yi respect ".</P>
<P>Chen Jianjing told reporters, Hua Chung Furniture Group from January to May this year, about 7% -8% growth, which accounted for 70% of the turnover of the domestic market grew by about 15%. Exports also increased, mainly because Hua Chung Furniture Group foreign market customers are mainly concentrated in Europe and the United States, and located in the high-end, and has not been oil prices, low-end furniture, the impact of poor sales.</P>