Wardrobe business marketing does not take the unusual way
Posted: Thu Jul 06, 2017 9:40 am<P>Mahogany furniture industry, but the rise of just a dozen years, the scale of development and expansion rate in all walks of life are particularly prominent, this growth is always accompanied by blind, so that the face of industry crisis feel difficult, it is difficult to really find the direction The In this regard, the author summed up the three directions to help the mahogany enterprises to see the current market and future market structure.</P>
<P>To pear, lobular red sandalwood, red foliage formed by the high-end collection of furniture market status and price is not shake. Before the market was speculation, pointed out that there are materials can replace pear, red foliage, this argument is wrong. In the mahogany national standard, the real value of the collection is the pear, lobular red sandalwood, red acid three kinds of materials. But it should be noted that, because a large number of shoddy products filled the market, players invest in these three materials, must have a professional awareness. As most consumers are outsiders, the ability to identify materials and the ability to review the furniture is not enough, the market chaos, the price is so high that they can not easily shot, so it affected the collection of furniture in the Chinese furniture market On the market.</P>
<P>At present, the consumer's ability to identify and appreciate, although there is a certain upgrade, but there are still many consumers deceived. For example, the past two years, people use the blood sandalwood posing as lobular red sandalwood, many consumers can not distinguish, and even some of the old industry in the industry have suffered losses. However, this chaos is only a process of market development process, after a period of time, these inferior products, counterfeit goods will be eliminated by the market, the real will be left master level works.</P>
<P>In general, the main consumer groups of the collection of furniture is only a small part of the mahogany furniture is very proficient or high-end consumers, and can not represent the general direction of the Chinese consumer groups. But there are a lot of people in the industry to put hope in this niche group, especially in the industry before the rise of relying on valuable materials profit business, which is very dangerous. In the future, the high-end collection market must be in the direction of more high-end sophisticated.</P>
<P>To pear, lobular red sandalwood, red foliage formed by the high-end collection of furniture market status and price is not shake. Before the market was speculation, pointed out that there are materials can replace pear, red foliage, this argument is wrong. In the mahogany national standard, the real value of the collection is the pear, lobular red sandalwood, red acid three kinds of materials. But it should be noted that, because a large number of shoddy products filled the market, players invest in these three materials, must have a professional awareness. As most consumers are outsiders, the ability to identify materials and the ability to review the furniture is not enough, the market chaos, the price is so high that they can not easily shot, so it affected the collection of furniture in the Chinese furniture market On the market.</P>
<P>At present, the consumer's ability to identify and appreciate, although there is a certain upgrade, but there are still many consumers deceived. For example, the past two years, people use the blood sandalwood posing as lobular red sandalwood, many consumers can not distinguish, and even some of the old industry in the industry have suffered losses. However, this chaos is only a process of market development process, after a period of time, these inferior products, counterfeit goods will be eliminated by the market, the real will be left master level works.</P>
<P>In general, the main consumer groups of the collection of furniture is only a small part of the mahogany furniture is very proficient or high-end consumers, and can not represent the general direction of the Chinese consumer groups. But there are a lot of people in the industry to put hope in this niche group, especially in the industry before the rise of relying on valuable materials profit business, which is very dangerous. In the future, the high-end collection market must be in the direction of more high-end sophisticated.</P>