<P>Recently, the State Administration for Industry and Commerce (SAIC) examined and approved the Interim Measures on the Administration of Internet Advertisements (hereinafter referred to as the "Measures") and promulgated it since September 1, 2016. "Approach" because of "Wei Zexi event" and concern, and indeed to respond to public expectations, the paid search service is clearly defined as advertising. According to a person involved in the development of the "Interim Measures" originally planned with the "Advertising Law" at the same time in September 1, 2015 issued, but because of a number of network platform giant, the interests of the game is more complex, delayed so far, Wei Zexi event "is just one of the factors to boost.</P>
<P>However, the "approach" is not just a huge impact on the paid search, according to many times to participate in "approach" seminar Nanjing University Law School Associate Professor Song Yahui introduced, the standard actually involves many types of Internet platform for Internet advertising set a new standard.</P>
<P>In the general sense, all enterprises engaged in Internet advertising, will comply with this specification. From the different types of view, paid search is related to the search platform, such as Baidu; medical, pharmaceutical, medical equipment, strict requirements, involving the pharmaceutical business; the provisions of the mail advertising may directly affect the interests of mail service providers, such as 163 mailbox; the provisions of the program to buy advertising, it involves the overall development of this emerging industry, including Ali and other giants; on the ad blocking, filtering restrictions, and 360 browsers have a certain association.</P>
