To carry out the implementation of the country's independent innovation, create independent brand strategy to promote independent innovation and create their own brand, to improve the whole society on independent brands and independent innovation, especially scientific and technological innovation concerns and support,
the China Brand Research Institute is responsible for this " Protection of the brand "of the selection work. According to the selection method, the China Brand Research Institute will be on the list of enterprises issued certificates and medals, and editor, published "national key protection brand directory."
On the list of enterprises according to the relevant provisions of the national policy of publicity, for the future to declare the world famous brand, the Chinese brand and other honor to lay the foundation. According to the Chinese brand research institute Zheng Zhanwei said, "national key protection brand" do not engage in life system,
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