less product could spell out higher demand of the product, but simple (and obvious) math tells us that selling less pairs means less revenue for the company. This poses a challenge for growth goals, especially with many of Jordan Brand’s non-Retro product struggling to hit the right notes with consumers. In conclusion, “iconic styles” will be considerably more limited, and we can only presume that the more popular models such as the Air Jordan 3, 4, 6, and 11 will be produced in smaller numbers. The Air Jordan 1, however, will continue its push as a mainstay model, similar to what the Air Force 1 is to Nike.
Edwards states “we want to keep Jordan icons coveted and special, which is why we are proactively managing the exclusivity of specific iconic styles”, which means the brand is taking concerted efforts to maintaining the “exclusive” allure around its once-covered Jordan Retros.It has been a fruitful year for the partnership between Jordan Brand and the University of Michigan, as it has led to numerous Player Exclusive offerings consisting of some of the most coveted retro Jordan silhouettes. Next up, in honor of their upcoming Outback Bowl appearance, is the Air Jordan 3 that gets dressed up in a colorway that utilizes nearly identical color blocking to that of the famed Black Cement 3.
In this take, Michigan blue replaces the black and that bright golden yellow hue that is featured on the stripes of the Wolverine’s football helmets is placed on the Jumpman in the back, the insole lining, and of course, the giant Michigan M embroidered on the tongue. Sadly for you fans of Jordan and Michigan alike, this is just a Player Exclusive that you will need some serious connections to get your hands on. However, the Black Cement 3 is returning to its original “Nike Air” construction on February 17th of next year, so you do have that to look forward to.
Von Miller has one of the most marketable personalities in the NFL, which has taken shape in a plethora of hilarious Old Spice commercials. Now adidas is helping the all-world linebacker express himself even more with these Christmas-themed adiZero cleat PEs donned the “Vonmoji”. Fully dressed up with Miller’s face in emoji form surrounded by silver, this pair is about as bold as can be. To put the Christmas aesthetic even more over-the-top, the red ribboned style laces are lined with gold jingle bells for added holiday fun. While it is very unlikely Miller will lace these up in game, he can probably be seen (and heard) wearing them in warm-ups as the Broncos take on the Redskins on Christmas Eve.
